What We Do

Innovative life sciences companies face mounting challenges—pricing pressures, policy shifts, value-based imperatives, HCP consolidation, and tech-savvy patient audiences. These obstacles also present opportunities to differentiate and gain a competitive edge, particularly for products with novel therapeutic approaches addressing areas of unmet need such as oncology, rare diseade, and cell & gene therapies.
We specialize in crafting and communicating persuasive value propositions, from clinical differentiation and meaningful endpoints through to health economics/HTA, building thought leader alliances, driving clinical demand through HCP marketing, maximizing coverage and reimbursement, and engaging patients across their journey. Our goal is to strategically use every available lever to optimize your product’s position in the market.
We do this in a lean, fast, and cost-effective manner, tapping into our global network of experts.

Our subject matter expert teams operate across core areas critical to launch success:

HEOR/HTA (HEALTH ECONOMICS & OUTCOMES RESEARCH, HEALTH TECHNOLOGY ASSESSMENT) - Health economists, HEOR study designers data data analysts, and country-specific expert HTA teams in the US, UK, and EU
MARKET ACCESS - Billing & Coding experts, KOLs who participate in guideline and pathway creation, health policy leaders in the US and Europe, and market access marketers
PHARMACY, CLINICAL, AND REIMBURSEMENT OPERATIONS - Pharmacy and administrative leaders at academic and community institutions in the US and Europe, focusing on oncology and CGT implementation; US GPO network leaders
DIGITAL MARKETING, DIGITAL ENGAGEMENT, AND HEALTH TECH PARTERSHIPS - Experts in digital health and omnichannel marketing, patient engagement, HCP marketing, digital health and health tech partnerships, connected devices, and AI-powered tools
CLINICAL DEVELOPMENT, SCIENCE, MEDICAL AFFAIRS, AND SCIENTIFIC COMMUNICATIONS - Physicians and PhD scientists in oncology, biomarkers, and cell therapies with strong PI networks Phase I-III expertise,

We pair this expertise with creative and tactical capabilities in a seamless fashion, expediting production while staying cost-efficient.

PRINT AND PDF - Layout and production for all print and PDF materials, including dynamically linked PDFs and formats for iPad and tablet readers
AUDIO AND VIDEO - Internet and mobile-optimized video and animations, podcasts and audio, complete with distribution strategies and engagement tactics, as well as end-to-end development, marketing, and production of webinars and online productions
SLIDE LIBRARIES AND PRESENTATIONS - Slide libraries and presentations for branded, unbranded, scientific, and educational content in Powerpoint, Keynote, or Google Slides complete with branding, templates, infographics, and presentation tools
EMAIL & DIGITAL MARKETING TACTICS - Email campaigns and targeted digital marketing for HCP, payer, and patient audiences. Strategies and tactics to build and optimize email engagement and growth
SOCIAL MEDIA - Thought leader marketing campaigns on LinkedIn aimed at building engagement with your brand(s) and with your top executives. Patient social media campaigns.
MEETINGS, CONFERENCES, AND EXPERIENCES - End-to-end production, logistics, and coordination services for meetings, conferences, and congresses, from small Advisory Boards or regional gatherings to your presence at major international conferences such as ASCO, ESMO, and BIO.

WHAT WE DO